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© Herman Drost Search engines index pages according to the words and phrases that they find when they 'crawl' your website. Writing effective web copy means understanding what the goals of your web site are. Are you trying to get...
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© Trenton Moss, Webcredible. Reproduced by permission. You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this. As...
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By writing headlines that actually appeal to human beings, while also improving your search engine ranking, you can greatly improve the quality of visitor that arrives at your website. If your site attracts more relevant visitors, it stands to reason...
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