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Web Design Articles :: Pay per Click Advertising

What is Google Adwords?

I generally recommend new web businesses (particularly small sites) to consider using Google's pay per click Adwords service in the first instance to generate exposure. These are the ads that appear on the right hand side of Google's search results...

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How do I set up an Adwords Campaign?

1. Read an overview of Google AdWords to become familiar with how it works. 2. Create a list of your Keywords - the words and phrases you think potential customers will enter into Google to find your product. Be creative....

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Keyword Suggestion Tool

This is a handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Allows you to filter results for UK only. Enter a search phrase below...

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Choosing Good Keywords

Choosing good keywords that properly reflect your business is vital to the success of your Adwords campaign and in getting quality traffic to your website. Not only do good keywords mean you can write effective ads that match precisely what...

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Keywords - Examine your log files

The secret of success in your pay-per-click-advertising campaign is to create a highly targeted keyword list which matches the services offered through your website. Having an ever-growing, ever-adapting keyword list and using keyword data to tune a campaign are critically...

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Yahoo Sponsored Search

Search results are a powerful way for customers to find your website because users are actively looking for the services or products you have to offer. Similar in operation to Google's Adwords programme, advertising with Yahoo Sponsored Search means your...

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Get the most out of your pay per click marketing campaigns

More and more consumers turn to search engines as their first stop when looking for a product, so companies that make the first page of Google, Yahoo etc (the organic search results) are those that win business, even in a...

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