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Web Design Articles :: Google Adwords

What is Google Adwords?

I generally recommend new web businesses (particularly small sites) to consider using Google's pay per click Adwords service in the first instance to generate exposure. These are the ads that appear on the right hand side of Google's search results...

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How do I set up an Adwords Campaign?

1. Read an overview of Google AdWords to become familiar with how it works. 2. Create a list of your Keywords - the words and phrases you think potential customers will enter into Google to find your product. Be creative....

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Adwords - Pay Less to Make More

The single biggest factor in reducing your Adwords costs is to make your ads relevant. What does this mean? Knowing what your customers are searching for and matching your ad as closely as possible to the search terms they are...

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Adwords: How do I write a good ad?

The key to writing a good ad is relevance. I can not stress this too strongly. Relevance means making sure your ad matches as closely as possible what your customers are searching for by ensuring that it contains the words...

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Adwords: How do I make my ad relevant?

Making your Adwords ads relevant requires continual tweaking and monitoring of your campaigns and ad groups. The following tips will help you create effective ads that generate higher click-through-rates (CTR) and lower your cost-per-click (CPC). For more detailed information, sign...

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Adwords: Understanding Exact Match, Broad Match and Phrase Match

When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, Google provides four different matching options for each of your keywords so that you can effectively target your ads...

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Adwords: How are Ads Ranked?

Keyword-targeted ads are ranked on Google's search results pages based on a combination of their maximum cost-per-click (CPC) and their Quality Score. The Quality Score is determined by the keyword's clickthrough rate (CTR), the relevance of the ad text to...

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Adwords: Keywords Wrapper

Once you have compiled a list of your keyword terms and phrases, it can be extremely tedious creating broad, phrase and exact versions. Happily, this free adwords wrapper tool from Mike's Marketing Tools makes easy work of it however wrapping...

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Pay-per-Click Keyword Generator

The PPC Keyword Generator is a unique and easy to use software to help you generate 100s of Adwords and Overture PPC Keywords and phrases quickly and effortlessly! Just add your main keywords and let the PPC Keyword Generator generate...

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