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Adwords: Keywords Wrapper

Once you have compiled a list of your keyword terms and phrases, it can be extremely tedious creating broad, phrase and exact versions. Happily, this free adwords wrapper tool from Mike's Marketing Tools makes easy work of it however wrapping keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

There is also a negative keywords tool as well which will automatically place a minus sign in front of your list of words.

Keywords entered in AdWords Wrapper and Negative Keywords Maker are systematically changed to lowercase, with duplicates removed, and sorted in character code order.

Another Adwords wrapper can be found at Also has a useful permutator for generating all permutations of your keywords sequence.

See also the PPC Keyword Generator, a unique and easy to use software to help you generate 100s of Adwords/Overture PPC Keyphrases quickly and effortlessly!

Just add your main keywords and let the PPC Keyword Generator generate all the possible and most common keyphrases in a matter of seconds (and without brainstorming!)

The PPC Keyword Generator also comes with a predefined, customisable list of 160 sales words, supports custom text templates so you can save your common keywords/sales keyphrases, import keywords from text files, and much more!

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